CUSTOMER CENTRICITY

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 Customer Centricity is not really about being Nice to the Customers. It is not a Philosophy.

 It is not something that can be fostered through a company Hand Book or Mission Statement.

Customer Centricity is a Strategy to fundamentally align our Products & Services with the Wants & Needs of our Valued Customers.

The Strategy has a specific Aim "Reasonable Profits on Win-Win Situation".